Botany
Botany Farms was no stranger to beverages, but the rapidly growing THC drink market demanded something bigger. We helped Botany launch a flagship beverage designed to disrupt the category—leveraging years of brand equity while creating an entirely new expression built to command attention on shelf.
Category
THC Beverage
Scope
Challenge
problem
THC beverages were exploding across the country, bringing an influx of new brands into a rapidly changing category. Botany needed more than another drink—it needed a flagship product capable of competing on shelf while feeling unmistakably connected to the brand consumers already knew. The challenge was to leverage Botany’s existing recognition while creating something unexpected enough to stand apart in a crowded beverage aisle.
solution
Consumers already knew Botany Farms simply as “Botany,” so we made that equity impossible to miss. Oversized typography turned the name into the can’s defining visual, balanced by delicate custom illustrations inspired by each flavor and familiar brand details that kept the system distinctly Botany. Set against raw aluminum, the contrast created a striking, unconventional presence that felt both familiar and entirely new—giving Botany a flagship beverage built to command attention in a crowded category.
